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PRIVACY POLICY

Last updated: 15 September 2026

Your privacy matters to SOLEST.

This Privacy Policy explains how SOLEST collects, uses, stores and shares personal information when you use the SOLEST website, join our waitlist, create an account or use the SOLEST mobile application.

Who is responsible for your information?

For data-protection purposes, SOLEST is provided by The Digital Creative Box Ltd, a company registered in England and Wales.

The Digital Creative Box Ltd is the controller of personal information processed through SOLEST.

For privacy questions or requests, contact:
hello@solestofficial.com

Who can use SOLEST?

SOLEST is intended for people aged 14 and over.

If you are under 14, you must not create a SOLEST account or join the SOLEST waitlist.

Where the law where you live requires permission from a parent or guardian, you should only use SOLEST with that permission.

Information we collect

The information we collect depends on how you use SOLEST.

Website and waitlist information

When you join the SOLEST waitlist, we collect your email address and record whether you have separately chosen to receive ongoing marketing emails.

Our website hosting provider may also process limited technical information required to operate and secure the website, such as IP address, browser or device information and server logs.

Account information

When you create or use a SOLEST account, we may process information including:

  • name;
  • email address;
  • authentication and account identifiers;
  • age range;
  • chosen representation preferences;
  • city or general location information you provide; and
  • information received from Apple or Google if you choose to sign in using those services.

We do not need your precise location in order to provide the normal SOLEST experience unless a feature specifically tells you otherwise.

Information you choose to share for personalisation

SOLEST is designed to become more personal as you use it.

Depending on the features you choose to use, this may include information about:

  • your goals, ambitions and priorities;
  • lifestyle and routines;
  • preferences;
  • things you love or prefer to avoid;
  • career and work;
  • relationships;
  • family, children, friends, pets and other people who matter to you;
  • your personal story;
  • details you ask SOLEST to remember;
  • your goals and progress; and
  • other information you voluntarily provide.

If you add information about another person, please only provide information you are entitled to share.

Conversations and content

We may store information you create or submit through SOLEST, including:

  • Ask SOLEST conversations;
  • Journal entries;
  • reflections and affirmations;
  • goals and manifestations;
  • Vision Board content;
  • images you upload or generate;
  • personalised stories;
  • feedback; and
  • other content you choose to save.

Conversation history and remembered information may be retained so that SOLEST can provide continuity and personalisation across future interactions.

Usage and activity information

We may process information about how you use SOLEST, including:

  • audio journeys played or saved;
  • favourites;
  • recent activity;
  • streaks and progress;
  • feature usage;
  • notification preferences; and
  • information required to maintain your personalised experience.

Technical and diagnostic information

We may process technical information such as device and app information, installation identifiers, diagnostic data and crash information.

Firebase Crashlytics is used to help identify and diagnose app crashes.

Notifications

If you enable notifications, Firebase Cloud Messaging may process device or installation identifiers and notification-related information needed to deliver notifications to your device.

You can change notification permissions through SOLEST and/or your device settings.

Subscription information

Subscriptions are processed through the Apple App Store or Google Play.

SOLEST may receive information such as your subscription status, entitlement, transaction or purchase identifiers and renewal status.

We do not receive or store your full payment-card details where your purchase is processed by Apple or Google.

Sensitive or special-category information

Because SOLEST allows you to talk openly about your life, some information you choose to provide may reveal particularly sensitive information, including information relating to your health or sexual orientation.

These fields and disclosures are optional unless clearly stated otherwise.

Where applicable law requires an additional legal condition to process this type of information, we will rely on an appropriate condition, including explicit consent where required.

Where explicit consent is required, you will be given a separate choice before that information is used for the relevant purpose.

You can withdraw consent where processing relies on consent.

How we use your information

We use personal information to:

  • create and manage your account;
  • provide the SOLEST service;
  • personalise your experience;
  • remember information you ask SOLEST to remember;
  • provide conversations and guidance;
  • create personalised stories, imagery and narration;
  • provide Journal and Vision Board functionality;
  • recommend relevant content;
  • provide audio journeys;
  • maintain your preferences and progress;
  • send notifications you have chosen to receive;
  • manage subscriptions and Premium access;
  • provide customer support;
  • improve the reliability and security of SOLEST;
  • diagnose technical problems;
  • prevent misuse, fraud or abuse;
  • communicate with you about the service; and
  • send marketing where you have specifically agreed to receive it.

Our lawful bases

Depending on the processing involved, we rely on one or more lawful bases.

We generally process information that is necessary to create your account and deliver SOLEST because it is necessary to provide the service you have requested.

We may rely on our legitimate interests where reasonably necessary to operate, secure, troubleshoot and improve SOLEST, provided those interests do not override your rights and interests.

We rely on consent for activities that require consent, including optional marketing communications.

Where special-category information is processed, we also rely on an appropriate condition under applicable data-protection law, including explicit consent where required.

We may process information where necessary to comply with a legal obligation.

Personalisation and AI

SOLEST uses artificial intelligence to provide features such as Ask SOLEST, personalised guidance, future-self stories and image generation.

To provide these features, relevant parts of your profile, memories, conversations, goals, preferences and other context may be sent to AI service providers.

We aim to send only information reasonably relevant to the feature being provided rather than unnecessarily sending your entire SOLEST history.

SOLEST currently uses OpenAI for AI functionality and image generation.

OpenAI may therefore process content and contextual information necessary to generate the response or output you request.

SOLEST also uses third-party generators for AI-generated voice and narration. Relevant text or content may be sent to third-party generators where narration is requested or provided.

SOLEST does not use your personal content to train its own AI models.

AI-generated responses are used to personalise and support your experience.

Who we share information with

We use selected third-party service providers to operate, maintain and improve SOLEST. These may include providers of:

  • artificial intelligence services, including conversational AI, personalised content and image generation;
  • AI voice and narration services;
  • app hosting, database and technical infrastructure;
  • crash reporting, diagnostics and performance monitoring;
  • push notification services;
  • authentication and account sign-in services;
  • subscription and payment processing;
  • email, waitlist and marketing communications;
  • website hosting; and
  • other technical services required to operate and secure SOLEST.

These providers may process personal information on our behalf only where necessary to provide their services to SOLEST and subject to appropriate contractual and data-protection safeguards.

We may also disclose information where required by law or where reasonably necessary to protect our legal rights, our users or the security of SOLEST.

We do not sell your personal information.

International processing

SOLEST is available to users internationally and some of the providers we use operate in multiple countries.

This means personal information may sometimes be processed outside the United Kingdom.

Where applicable data-protection law requires safeguards for an international transfer, we use appropriate recognised safeguards, contractual protections or other lawful transfer mechanisms.

You can contact us at hello@solestofficial.com if you would like further information about international transfers that apply to your information.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide SOLEST, maintain account continuity, comply with legal obligations, resolve disputes and protect the service.

While your account remains active, information such as your profile, Journal content, conversations and memories may be retained so that SOLEST can provide the personalised experience you have requested.

Waitlist-only information is retained for as long as reasonably necessary to administer the waitlist and launch communications.

Marketing information is normally retained until you unsubscribe or otherwise withdraw your consent.

If you unsubscribe from marketing, we may retain limited information on a suppression list to ensure that we respect your choice.

Account deletion

You can initiate account deletion through SOLEST.

When you request deletion, the deletion process is initiated immediately and personal data associated with your account in our active production database and application systems will be deleted as part of that process, unless we are legally required or otherwise lawfully permitted to retain particular information.

Residual copies may remain temporarily in backups, security logs or other protected systems until they are overwritten or removed through normal retention cycles.

We may retain limited records where necessary for legal, accounting, fraud-prevention, security or dispute-resolution purposes.

Deleting a SOLEST account does not necessarily cancel an active Apple App Store or Google Play subscription. Subscriptions must also be managed through the relevant store.

Marketing emails

Joining the SOLEST waitlist does not require you to agree to ongoing marketing.

If you separately choose to receive marketing emails, we may send you SOLEST inspiration, product news, new features, offers and similar marketing communications.

You can unsubscribe at any time.

Marketing consent is optional and is kept separate from joining the waitlist or using SOLEST.

Cookies and website tracking

The SOLEST website does not currently use non-essential analytics cookies, advertising pixels or behavioural advertising trackers.

If that changes, we will update our privacy information and introduce any consent controls required by law before those technologies are activated.

Your rights

Depending on where you live and the circumstances, you may have rights relating to your personal information, including rights to:

  • access information we hold about you;
  • correct inaccurate information;
  • request deletion;
  • restrict certain processing;
  • object to certain processing;
  • withdraw consent where we rely on consent; and
  • receive certain information in a portable format where applicable.

You can exercise your rights by contacting:
hello@solestofficial.com

If you are in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO).

If you live elsewhere, you may also have rights under your local privacy law.

Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, misuse or disclosure.

However, no online service can guarantee absolute security.

Changes to this Privacy Policy

We may update this Privacy Policy where SOLEST, our technology or applicable law changes.

Where a change is significant, we will take reasonable steps to bring it to your attention.

The latest version will always display the date it was updated.

Contact

For privacy questions, requests or concerns:

hello@solestofficial.com